Sligo Online Business Meetup Followup

Links to tools

Hello and thank you all for coming to the first Sligo Online Business Meetup!

We covered a lot of information, saw a few familiar faces and met some new business owners as well.

Here are the tools we discussed that you can use to test and improve your website. If you have any questions regarding specific usage email Adam: textymedia[@] gmail [dot] com or Nathan: info[@]edg[dot]ie.

Website Audit:

Advertising and Email:

Scan Me!

SEO:

Social Media:

  • Content Delivery – Post Once and Send your Social Signals to Multiple Accounts HootSuite | Deliver It

If you enjoyed the Meetup and would like to see more like it, let us know in the comments!

Advertising Payment for Google and Linkedin

Please use the following link below to ready your Google and LinkedIn advertising campaign. This quote is for NISEC and will expire in 24 hours.


Advertising Options




Supply Chains for Small Business

what you should know

So many small businesses overlook the importance of their supply chain. Sure, they know where their products come from and the approximate lead-time for receiving orders, but here are 3 questions all small businesses should be asking.

1. How are you relations with your suppliers?

An effective way to better your relationship with the people who send your products and supplies, is to engage them. Pick up the phone the next time you get a big order and just say “Thank You.” It goes a long way, and they will remember you for future orders. I was able to secure a demo-product from a computer component supplier two months before it was to get to market just because I spent the extra few minutes to speak with the dealer every now-and-then.

2. Can you organise a discount with any of them?

There is always a bit of room for pinch in the prices suppliers list, and there is no shame asking. Especially if you’ve been buying from that particular distributor for a long period of time. Most will offer bulk discount pricing. Or if they using credit invoicing, maybe you can offer guaranteed 7-day or less payment-in-full for all orders in exchange for a 3% discount. It saves them chasing accounts and can help you increase the profitability of your sales.

3. Do you have a backup plan in case of temporary or permanent supply failure?

Supply companies fail. You need to have a plan in place in the event of temporary or permanent closure. Some small businesses can survive by buying ahead an extra month’s worth of supplies in case of a hiccup. Having a local supplier can be a great choice. Even if the products aren’t quite as cheap as your standard supplier, being in-stock is critical for your customers. They expect it. One of our businesses has a supplier that ships us 85% of our merchandise, and a second, slightly more expensive dealer, that we call on occasion. In the event of emergency we can call supplier #2 and make the move accordingly.

If you can answer positively to all of these questions, you are well on your way to happy supply chain management and better profits and less stress.

#UpTheBusiness

Why I like Entrepreneurs

caution-signEntrepreneurs as a whole seem to have an allergy to red tape. Rather than wait for approval – or for the guidebook to be written about how to do something – small business owners salivate at the chance to get things done. I have a sign in my office that says, “Caution: This machine starts automatically”, which is a message I took from my days as a member of the Science Olympiad team in my secondary school.
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Create Remarkable Content

take chances, stand out

How does my voice get heard?

A quick lesson for those who want to market content, effectively.


stand out from the crowdWith some 900,000 blog posts published every 24 hours, and more than 20 hours of video uploaded every minute to YouTube as just two examples, how do you expect to stand out with “vanilla” content? If you’re going to play it safe or regurgitate what is being done by others you’ve got almost no chance to succeed unless you already have a large community built you can tap. Continue Reading »

10 Design Tips for your Website

  1. Navigation – Put some real thought into site layout, so customers can navigate it easily. Make sure all important sections are prominently listed. Link as many pages as you can into the main navigation bar, instead of having sub-pages from pages.
  2. Branding – Incorporate memorable elements of your brand into your Web site, such as your logo and company color scheme. Make your logo prominent on your home page and put it on all subsequent pages to promote your brand.
  3. Home page – Visitors should be able to tell immediately what your site is about. Any call to action such as “Buy Now” sould be visually prominent on the page.
  4. Continue Reading »

Our Visit with Enda Kenny

he approached us!

Enda Kenny in Sligo

We had a lovely little meet and greet with the Taoiseach, Enda Kenny today. He was in Sligo speaking, meeting and campaigning. Steven, Charlie and I were standing outside the main crowd watching the event, and he actually just came over and shook our hands. He went on to ask us about EDG, since it was on our shirts, and gave us some positive feedback. We hoped to get a picture with him, but at the end just speaking with him was great. If anyone has photos our interview, please send them over to info@edg.ie.

#UpTheBusiness

The Strandhill People’s Market

my first time there

Sunday we took the kids for a trip out to Strandhill to the People’s Market. Allan and Kieran Mulrooney started it just a couple weeks ago. Local food and crafters set up tents down along the beach behind the surf school. It was nice and open-aired, although I think the storm early on Sunday afternoon may have kept a few people away.

We met some very lovely people and had a great time. We wanted to give shout-outs to a couple of the stands that “stood out” from the crowd.

#1The Driftwood Coffee Cart was the first thing to catch my eye. Started by Jessie Smith, more than a year ago. It is a completely self-contained coffee and espresso bar built into the back of a small box vehicle, which allows them to travel and cater to a variety of venues. It makes a great latte and had a variety of snacks to complement. I spoke with Jackson, who filled me in on the details. They were top class, and I recommend the coffee there anytime.


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The 3 Main Reasons Businesses Fail

and how to avoid it

A painful statistic pulled from a study by Michael Gerber, author of The E-Myth, shows that nearly 80% of new businesses fail in the first five (5) years. Here is a compiled list of the top three reasons why businesses close their doors, and how to avoid that from happening to you.

#1:Poor or Lacking Leadership

I know this one kind of hits home, but it’s true. The leader or leaders determine the direction of the business, because they make the decisions. Everything from where to spend, how to target customers, and daily operations is on the back of the leader. Great leaders constantly learn, plan and execute, even when under pressure. They aren’t afraid of making mistakes, and when they do, they react, execute and take action.

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Exciting Business Exciting People